For the past seven years, I've led the User Experience for Barclays' API Platform — shaping the systems, standards, and interfaces that underpin secure infrastructure across the bank. Before that, I was Design Director at a UK digital agency, leading cross-functional teams on international projects spanning FMCG, energy, and e-commerce. My approach has always been hands-on: I build systems, take risks, and work with intent — from idea to execution.

Self-initiated Projects

• Stamplo – A secure pen pal platform for children, built with layered safety and full parental oversight. It's my legacy project, shaped by a desire to make the internet safer for families.
• Tie a Ribbon – A missing persons platform that helped reunite a family and was featured on national radio and TV.
• Local Help – A volunteer coordination tool launched during the COVID-19 lockdown, used across the UK and Northern Ireland.
• Art of Horology – A watch-themed print shop built so my wife could pause work when our children were born. It brought in six figures in revenue over five years.
• ExitScope – A 24-hour AI prototype that generated startup acquisition reports as a way to test and learn.