Web design is not a professinal career and there is no such thing as a design professional – or so our clients would lead us to believe.
All to often in our role as a web designers we’re asked by our clients, to make the logo bigger, change the colours. As a professional (yes, we are professionals believe it or not), our opinion all to often seems overlooked.
We’re hired under the presumption, we know what we’re doing and that contrary to belief, there is a method in amongst the madness.
As an individual I can’t ever recall telling my doctor, dentist, or even plumber how to go about their jobs and im more than certain most people I know have refrained from doing so too… why? I believe this is because most people understand that these “professionals” have a greater knowledge of their trades than they do. When it comes to web design however – our clients are under the understanding that because they surf the internet, they themselves understand the principles involved in creating a webiste.
Due to ths missconception, our clients more than often take us creative professionals as the labourer, carrying out the manual work.
The lesson I’m trying to portray here is that “We know better than they do”
As harsh as the above sounds, we know better than our clients. We work within the industry day in day out, we see what converts and what doesn’t, we understand what colours spark emotions and what images trigger our thoughts.
It’s important that as professionals we educate our clients, we need to establish that we’re experts and that our opinions are grounded in research and professional experience.
From personal experience…
- Rather that presenting a flat concept, walk your clients through each decision, just why did you put that button there? More than often, upon hearing the rational behind a design decision is enough to remind them that you’re the expert.
- Show research that helps to backup your design decisions.
- If possible, source examples of other successful sites using a certain technique you’ve employed
For any service oriented business, more than often one of the main challenges is to understand how to manage clients successfully. Possibly one of the wisest ways to achieve good working relationship with our clients is to educate them.